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JUICE IT
TRAILER

 
JUICE IT
 
East Coast Premiere

Director: Christina Raia

United States, 2014, 10min
Format: Digital (screening) - DSLR (shooting)
Festival Year: 2015
Category: Short Narrative
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Cast:  Nichole Yannetty, Ricardo Manigat
Crew:  Producers: Christina Raia - Screenwriters: Christina Raia
Email:  craia9yahoo.com
web:  www.congestedcat.com/juice-it

synopsis
A young couple attempts a 7 day juice cleanse, but quickly realize it's much more difficult than they anticipated as they pass the first 24 hours. They desperately try not to eat food through supporting and antagonizing each other. Soon it becomes a game of tug and war. Will they stay on the cleanse or succumb to food's savory temptation?

director
Christina Raia is a New York City based Writer/Director, the Founder of CongestedCat Productions LLC & a Crowdfunding Specialist at Seed&Spark. She won Best Director for her feature film, SUMMIT, at the Rhode Island International Film Festival's Vortex Fest, and the film won Best Horror Film at the Manhattan Film Festival. She co-created, directed and produced the comedic web series Kelsey, which premiered on blip.tv in September 2013 to rave reviews and consistent press coverage, including as a Critic’s Pick and named one of the 19 Best Comedy Web Series of 2013 by Indiewire.com. It has over a quarter million views online. She is currently in post-production for her second feature film, About a Donkey, and pitching around what she hopes to be her third feature, Silent Night, which was a Quarter Finalist at Slamdance's 2016 Screenwriting Competition. Her other credits as Director, Producer and Writer include over a dozen narrative short films that have made official selection at film festivals across the country. In addition to Indiewire, her projects and approach as a filmmaker have been covered by AfterEllen and BuzzFeed. Her work can be viewed on Amazon Prime, Vimeo, VHX and Youtube. She also turned her desire to foster collaboration and engagement in the local film community into IndieWorks, a monthly film screening series showcasing and supporting the work of other independent filmmakers in New York.
Website   Filmography   

filmmaker's note
After attempting a seven day Juice Cleanse with my fiance and failing miserably after the first day, I felt inspired to make a comedic film about the experience. I knew the subject matter would be relatable, considering how "in" juicing is right now, but would also be different and absurdly original enough to make audiences laugh scene after scene. Showing an authentic New York City was important to me. I shot the film in Queens and wanted all the extras to be as diverse as the people I often see around me. Luckily, being of mixed race myself, I was able to call in family members to be the various extras throughout the film. The teenagers at the basketball court are all my cousins. Interestingly, I told them to dress as if they were going to play basketball, and the diverse attire they all showed up in was so subtly satisfying.

related links
www.congestedcat.com
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